Author: Stacey Stearns

Kelp Business Guide Materials Available

kelp business guide coverBusiness Planning for Kelp Farming, a 75-page guide and resource listing for new and prospective kelp farmers, is now available. A supplemental Excel spreadsheet and printable pdf, Integrated Financial Planning Model for Kelp Aquaculture, are also available for download.

Created in response to a critical missing tool identified by the National Seaweed Hub Needs Assessment of 2020, it was written by Tammy Warner, professor of management at Keene State University, and Robert Pomeroy, extension specialist emeritus at CT Sea Grant, under the direction of Anoushka Concepcion, CTSG associate extension educator who focuses on seaweed aquaculture.

The guidebook is linked to a flexible financial model (worksheet) which will allow users to see dollars-and-cents impacts of their plans as they evolve. All resources are available on our resources page.

The project was funded by the National Sea Grant Program. 

Seaweed Marketing Toolkit

We at the Seaweed Hub know that marketing can be a barrier to success for many seaweed businesses. As a rapidly growing industry, seaweed presents a unique opportunity for entrepreneurs to create sustainable, innovative products that are in high demand. We’re here to help with tips and tools for your marketing strategy including social media posts and language that’s ready to go!

Seaweed Marketing Tool Kit